Storytelling.
Dotun Popoola is one of the professional artists who have become masters in telling interesting relevant stories with their posts. Effective storytelling results in high engagements with your posts that then leads to high visibility for your highly engaging posts.
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You really need to be proficient in the art of storytelling either through text(caption), video, or images. There are times when you would need to combine the three strategies in the online upload of one artwork. It is not easy to get people to buy your artwork online solely because it is beautiful and attractive without sharing a story that can motivate them to actually buy it.
The texts and the video strategies make your uploaded art more attractive to the online audience. Ideas for content are not hard to find if you look hard. For example, you can share the ingenuity and inspiration behind the artwork by providing relevant and interesting details: is the uploaded art part of a series, ever being exhibited, and so on.
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Aiding The Imagination Of The Audience.
The imagination of the online community can be aided via text, video, and images which should be clear, and comprehensive. Show them, what you want them to imagine when they see your artwork online.
Give the audience a vivid picture of where the artwork fits and how it will look when fixed in their various spaces. Use tools like photoshopping the artwork on the wall of a bedroom, house, office, restaurant, firms, airport, etc. It helps the audience better appreciate and understand your artwork.
The story in text, video, or image should consist of elements you believe can sell the artwork. Give the audience a vivid picture of how the artwork will look in their various spaces using tools like photoshopping the artwork on the wall of a bedroom, house, office, restaurant, firms, airport, etc.Â
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You can also take the image of the work hanged or displayed in a real house, firms, etc. You can make a video of your artwork on those walls and in the spaces, you have installed them. Think of likely places you can guess your artwork to be hanged or displayed and simulate such experience.
Creating Publicity.
Creating publicity is a skill. Being able to create social media contents that attract public attention. The amount of social media attention you draw to yourself can determine the number of art sales you will make from social media. Every content you create should have the capacity to create for you; publicity.
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Running ads is something you might need to learn to do on your own. You know your targets better than a professional social media manager would. Only you understand the objective you aim to achieve with social media.
You can partner with social media magazines or blogs that control the attention of a large number of your potential social media audience. Creating publicity does not necessarily have to be adverts, they could be free tips or updates on concepts that relate to art. You can request or accept social media interviews. Attend online exhibitions even.