Every day you hear that artists continue to make successful art sales across social media. This amazes you because you are also on social media, every one of them, but have not made a sale this year.
The thing is, behind every successful online art sale there are before-the-online-sale steps that have been carefully planned and adhered to efficiently.
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So, what are the before-the-online sales steps that can help you sell [more] arts online? Simple!
Create a catalogue
Creating a catalogue is having an inventory of all your artworks. The ones that have been sold, are being exhibited, in-display art galleries, etc. You don’t want to put your artwork for online sale only to find out that it is not in your reach or not available.
Creating a catalogue makes it easy to identify artworks that are available for sale, the ones that fit into the trending online discussion, etc. This also standardizes your image and status as a professional artist.
Creating a catalogue helps with adding captions and preparing ideas to promote a certain art of yours online. For example, if the art to be shared today has been exhibited before but is yet to be sold, adding a caption is easy.
Organization.
The next thing is to organize the created catalogue and yourself as an artist. The art sales online are more of invested intentional efforts. However, it is difficult to be intentional if you are not organised as an artist. Moreover, organization aids consistency which is another feature of artists who have made sales online.
Therefore, assemble your artwork and schedules for each social media platform in a meticulous manner. Lack of structure is costly as an artist not to mention one that is willing to move into the world of online sales.
If presently, your artworks are not compiled or grouped then you are going to make a mess of your online sales potential. So, before you move to the online market: be organized.
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Know your art and worth.
Decide if you are selling drawings, or images if you are a photographer. Then research and conclude on other things that go with the art product you decide to sell such as photography framing, delivery fees, etc. I
If you will be doing all of those, then you really need to add them to the price of the art and be sure you know where and how to get quality frames or a standard delivery agency before putting your art online.
It can be likened to displaying art supplies on an e-commerce website without registering or agreeing with an agency that will deliver the order customers make.Â
It is a known fact that creating an inventory will not be as interesting and fulfilling as creating art. But irrespective of how tedious and passionless you are towards maths or excel sheets you cannot buy your way out of it.
It is paramount to create an excel file with all your artworks, kinds, prices, methods, and descriptions. These sections on the excel sheet are important as they will be used before uploading your artworks on the different online galleries and social media platforms.
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