Over the course of discussing this series on “Making Instagram Art Sales”, you have been asked three questions;
- What are your aims and objectives for deciding to use Instagram for promoting your creative business?
- How much have you budgeted or spent on Instagram-paid adverts?
- Are you still using your Personal Instagram account for Instagram Marketing?
Read more on Making Instagram Art Sales 1.
Read More on Online Art Sales; Instagram Business Handle 2
There is a need to say that the whole process can be intimidating and it does not happen in a night. It requires constant efforts and commitment from your side.
There are many questions you would ask yourself that have been answered in the 1st publication and more of them solved in this series. Questions such as;
How to begin?
Simple! If you don’t start you will never understand how. I mean, it’s Instagram; how hard can it be.
How much it costs to run an Instagram handle?
Running an Instagram Business handle is not as hard as you think. In fact, with your business handle, you can run ads on your own and manage your account. It becomes expensive when you seek the services of a social media manager, influencer, digital marketer, etc.
Should you get someone to handle your account?
You can do it yourself but getting an expert is not a bad idea. IT ALL DEPENDS ON YOUR BUDGET
After answering the three questions above,
the next thing is looking deep into your CONTENT. Your social media bio and posts are two very important things that have the power to make or break your sales and affect your engagement on the platform.
Contents that are dry get scrolled easily than they are seen.
You need to retain your audience’s attention. Your content; photo, video, or photo-video can help more than a lot.
People buy art if they see it
but your Instagram investment is not likely to reap expected benefits if your content is not memorable enough that it grasps their attention.
It helps to build your brand and makes it stand out from every other creative; artist, photographer, fashion designer, architect, and a whole lot of others that are competing for the attention of your Instagram targets.
I know! You probably just asked yourself how to impress and seize the attention of your audience through content? Well, that requires a lot of self-discovery. The questions below can help you in that journey.
WHO ARE YOU?
You can’t make sales on Instagram if people don’t remember you after they have scrolled by.
Therefore, understanding your personality as a person or creative guides you in creating content that is worth remembering and easily remembered. This should answer what you want people to remember you for after seeing your posts.
WHAT DO YOU OFFER?
Your answer should not just cover the services you provide as a creative and the normal things that quickly come to head. The best answer is focused on discovering what makes you different from other similar brands out there.
WHAT IS THAT ONE THING(s) YOU WANT YOUR FOLLOWERS TO KNOW?
Here, you are expected to explain the information you are trying to pass in every post. More like the central theme, every one of your posts should have in them.
HAVE YOU BEEN FAVORING ONE PARTICULAR MEDIUM OF REACHING THEM?
This should answer how well you use your Instagram story, photo-video, and videos. Because mostly, artists use photos. It can get boring and tiring, experiment!. Use Instagram Live, boomerang, superzoom, rewind, stop motion, handsfree…
HOW OFTEN DO YOU CHECK YOUR INSTAGRAM INSIGHT?
This is very important. Your Instagram account may not grow as much as you expect if you don’t use the insight provided to measure how well the content you have posted based on the responses to the questions above have done.
It lets you know which is working, the posts to replicate, the art/Instagram medium to focus more on, the kind of art to do, and the results you will get are endless.
DO YOU APPLY THE EVALUATIONS FROM YOUR INSIGHT?
Insights are useless if the revelations they open your eyes to are not widely applied with wisdom in the creation and posting of future posts. Results from your Instagram insights let you know what content your audience love reading and what medium gets them engaged most. Knowing these guides in the content you will post today, tomorrow. Your content should always reflect answers to these questions as much as you can before you post any photo, video, or photo video.