This article breaks down how to keep a strong relationship with your online customers and retain the loyalty of offline clients.
Packaging and delivery.
The kind of art you create determines the packaging and delivery. Knowing your art will give you an idea of how your art will be packed for delivery to your client.
Customers desert artists whose artworks get destroyed in transit. Irrespective of your financial shortcomings, do not compromise how you pack and deliver a client’s art order. To reduce cost, don’t package a framed art the one you would a canvas art. For framed art, consider acrylic frames rather than glass frames.
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Engage the services of an efficient logistics company and always consider the location, size, and weight of the art piece. In the case, that packaging is destroyed in transit affecting the artwork volunteer to redo the art piece for free or a discounted amount. Handle issues and inconveniences that are caused by ineffective deliveries professionally. Do not hesitate to offer free delivery for the next art order the client makes.
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Shipping Information.
Don’t ever give a client the cost of your artwork unless you are certain of the location they are asking for their goods to be delivered. Upon agreement, ensure you know precisely the current cost of shipping to that particular location.
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Staying updated with the costs of shipping an artwork to a particular location gives you an idea of how much to add or the discounts to give new customers. Otherwise, you might lose half or a high percentage of the profit from online art sales to shipping costs if your research and calculations are not properly done. You can lose your collector or art enthusiast to another artist if they are not pleased with your delivery and shipping costs.
You can also partner with shipping firms as a way of getting accurate information on that and many more on shipping matters. Ensure you understand the terms and conditions that concern partnering with shipping firms like DHL to avoid issues or delays in delivery.
Build efficient and effective collector relationship.
One of the ways you can sustain your (online) customers is by creating a solid customer network or relationship. Contact your online customers after-sales for complaints, reviews, etc.
You can also send newsletters to them through email and follow up on social media. This is necessary because most customers want to stay updated about your art career and possibly buy more artwork from you.
Send via mail to your customers your next exhibition, next series, useful articles and relevant tips that can simply help you build a closer relationship with your online customer. And staying at the top of their mind.