How to get offline exposure for your works

There is hardly an artist or a creative who does not want to go viral drawing public attention to their career including what they have committed their resources; time, money, energy, and skill to doing.

While the majority seek stardom for financial reasons, a handful of minorities seek media attention. They want their creativity and productivity to be appreciated by as many people as possible. Moreover, not all of these people are on Instagram, Facebook, Twitter, etc.

So, understand that wanting publicity is not a bad desire especially as a creative individual who spent and committed so much to a unique piece. But if you only invest your efforts and attention in approaching galleries and social media this desire might not come to reality.

It is not hidden knowledge that attracting the interest of galleries, collectors, museums, is not as easy as it seems. Additionally, there are usually protocols to follow which you might not be able to meet, agree to or can even afford.   

Here are ways you can enjoy [more] limelight for your creative pieces; art, writings, sketches… without stress. 

Create a fanbase catalog. 

Drawing public attention to yourself becomes less difficult when you know your fanbase.

Creating a fanbase is gradually becoming a trend in the creative or artistic world. While your online social media followers can form your fanbase, prospective customers who are rarely on Instagram including your previous and current clients can form your offline fanbase.

Answering the following questions can help you find your potential fanbase –

who are your prospective audience?

where will your artwork be appreciated and very much noticed?

Now that you know your audience, you have to get their attention.

Make a detailed list of contacts(old/new), people, places, and magazines who would/might find your artwork important. You can not get desired public attention if your creative productions/artworks are not where they can attract the consciousness of your desired audience.

Your fans are the ones who will share your artwork or ebook with friends who would never see it on social media. They are the ones who would boldly display your works in their spaces. All of these things increase your offline presence leading to fame, relevance, and wealth.

Yes, a lot of sales are being made online these days but, are your audience on social media?

Imagine selling loudspeakers to a library. Not so much media attention can get to you if your artwork is located in the wrong place.

The process of creating a catalogue requires having a broad mind and carefully evaluating where your targets live, frequently visit, or their favourite spot. Keeping a broad mind helps you discover new ideas and areas that can be added to this catalogue.

Consider restaurants, hospitals, banks, airports, schools, and many others that your work is relevant to and add them to the list. 

Make offline contact.

There is so much reliance on social media today. However, you also need to communicate and engage people offline. This might be attending events related to your creative field, through email, phone calls. You can go as far as requesting one on one conversation with (the right staff in the organization) the owner of the gallery, store, magazine, restaurant you have listed in the fanbase catalogue created above.

If you are lucky to be fixed an appointment, prepare adequately. It is not too much to enter the room ready to make a presentation. However, ensure your presentations and display during contact is captivating, persuasive, and overwhelming.

While you are composed, your presentation should be well organized, and concise. During your display, presentation, or discussion be smart to include the advantage your targets will enjoy working with you and the usefulness of your creative piece to them.

Show your works and never forget to drop your online and offline contact details. 

Read more; How to become an artist-entrepreneur

Act Immediately. 

The process of gaining public attention or being nationally, internationally, and continentally recognized will not be simple, short, or straight to the point like this article is.

You are not the only creative or artist reading this article. Neither are you the only one who desires to go viral or do what you do. So, there are creatives in the same field as you looking to make with the same offline audience. Who wins is a matter of who acted immediately in creating the fanbase catalogue and reaching out to them.

Believing in the process and not doubting yourself would help a great deal. 

You can start today, immediately by reaching out to the first five contacts that come to mind. 

The procedures will be long, tedious, frustrating, and complicating. You need to be courageous and act immediately on your creative instincts and never get tired of reaching out to the contacts you have made.

Read more; Approaching Galleries; the step by step guide to being successful…