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Online Galleries.
As you know art sales are expanding away from the traditional galleries to the online market. This is a website that allows you to display your artwork for sale to their online community. Saatchi art is one of the most popular online galleries in the world. If you look hard enough, you will find so many that collect your kind of art for display because it is relevant and functional to their audience.
So while you have connections with offline galleries it is important to do the same with the ones online. You mostly don’t get to pay online galleries as much commission as you would pay a physical, door open and you enter the gallery. Great insight, right? I know.
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Forms of online galleries.
Art sales platforms for Artists
Art sales platforms for Galleries
Platforms are trending avenues created by one business for other businesses in a similar or alternative sector to meet and exchange goods and services with potential customers for money.
Conservative Gallery with an online presence
Online Art Galleries (solely)
These are the different shapes that online galleries can take. At the end of this article, you will be able to identify the one(s) that aligns with your role as a stakeholder of art.
Art sales platforms for Artists.
These are the avenues created solely for Artists to sell to collectors. This allows artists to sell directly to collectors without a third party making the sales on the Artists behalf. Saatchi art is a perfect fit and the most popular when it comes to giving Artists the opportunity to sell their artworks. NFT channels also is also an example of art sales platforms for artists.
Art sales platforms for Galleries.
There are also online markets that enable galleries to sell to collectors and potential customers. Artsy.net is the largest platform for galleries to sell to art professionals and lovers.
However, other online platforms like artsper.com are less competitive meaning galleries can reach their targets more easily compared to other art sales platforms for galleries. on artsper.com, galleries usually have their targets easily available and discoverable.
These are art sales platforms that are used for building networks and extending reach as a gallery.
Conservative Gallery with an online presence.
Traditional galleries understand that online galleries are taking up the Lion share of art sales worldwide. Therefore, traditional galleries are beginning to allow art professionals and lovers to purchase arts from their websites and make payments via e-commerce.
Conservative galleries have built a website with a section that displays artworks or photos with the concise description followed by an action button like “buy”, “learn more”, “order”, etc. Although, the concept of online sales is still a developing idea in Nigeria and the rest of Africa.
Also, the habit of hosting art shows or fairs and publicity tactics are increasing on the websites of traditional galleries. To avoid buyers from being discouraged after seeing the price of an artwork, most traditional art galleries direct their customers to request a price.
Online Art Galleries (solely).
These galleries do not have buildings but are the most common online art galleries. They are the direct opposite of traditional galleries. They collect art from different artists and collectors but do not accommodate artworks from other galleries. Only artworks from their collections are exhibited.
They are different from the traditional galleries that have an online presence because online galleries do not have physical space like the traditional ones. An example is ugallery.com. Although they charge commissions too but usually not as expensive as traditional galleries.
The world is developing. An art professional can’t afford to remain stagnant or rigid. So, take advantage of online galleries that can help increase your sales based on the forms of online galleries above.
Terms and Conditions.
When dealing with any online platform or website it is important to understand the terms and conditions that bind you with such a platform.
Check the terms and conditions for commissions the gallery takes off your artwork sales and who is responsible for shipping and shipping costs. What authority do they have over your art, who takes [or more] responsibility when an artwork is destroyed.
Knowing the terms and conditions of being an art entrepreneur on the platform guides you on the price of your art and making the decision to be a part of the online platform. It is possible to be an artist-entrepreneur on more than one online gallery as long as you are okay with the terms and conditions.
Nonetheless, you should consider the availability of artworks to meet such numerous demands, time zones of each country which can decide your shipping time, and supply.
Standard of your artworks are also essential and as the first online art supply store, we got you covered on the latest, inexpensive, and modish art supplies.
Print on demand is another way to make sales online as an artist but to make your art style and works relevant you can make them exclusive or decide the number that will be printed. Still, your offline connections are part of the long term plan that can awake the interest of art professionals and lovers in your artwork leading to more sales online
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To be in front of the audience of online galleries, you can consider making budgets for promotions on that platform. Some of these galleries have more than enough artists meaning your artwork might not be discoverable by the members. Remember, it is impossible to want to make [so much] sales or money without spending money.